Creative Idea Generation (1)

Brainstorming Ideas

15 Ideas we shared in class

The second week of our sessions for this assignment we had a discussion in class about what we could possibly implement as an app that would support SCaRF website and cover at least one of two requirements: Raise Awareness or Increase Donations.

1.         Book Library – Online reading books that are related to Skin Cancer

2.         Tips for Tanning

3.         Prevention Products – Shopping from a variety of products that protect you from sun burn and skin cancer

4.         Rate my mole

5.         Swap money

6.         Choose from challenges – Get friends to vote and the one with most votes will be completed for sponsored fundraising

7.         Get personalized advice/tips based on your skin type

8.         SCaRF Events & Fundraisers

9.         Share your story

10.     Game – Stay in the shade

11.     Holiday Sun Diary

12.     SCaRF Community - Create a community for people who experienced cancer, family/friends of people with cancer that passed away and other people who are sensitive about the subject

13.     Skin Cancer Dictionary

14.     SCaRF website as a mobile version

15.     Achievements of SCaRF – Promoting Donations

Some of these ideas are really interesting. I think that many of them can be implemented and provide the desired results for this charity organization.

For example, “Tips for Tanning” is a very good idea. Tanning is a fashionable activity nowadays which unfortunately has many dangers including skin cancer. It involves mostly women, but some men are interested in tanning too and many people of different ages are out in the sun especially in the summer season. So, probably many people would be interested in a guide that helps them tan in the healthiest way possible, using appropriate sun protection products and expose themselves to the sun at the correct hours of the day. Good idea for advice and RAISE AWARENESS.

Also, another amazing idea is “Choose from Challenges”. This will attract a lot of people who are active with extreme sports and people who love have fun and challenges. It is a sensible idea for FUNDRAISING.

I also liked the idea of building an app which will publish “SCaRF Events & Fundraisers”. This will give a chance for SCaRF to promote the FUNDRAISING as well as help in RAISING AWARENESS.

On the other hand, there are some of these ideas that would be risky and might not work as well as the ones mentioned above.

For instance, making the “Game –Stay in the shadow”. This idea even if it delivers a very interesting game, it does not reassure that people will want to Donate. Games usually attract younger people and younger people are knowledgeable of the game industry. They would prefer to download and play something for free, even if the funds go in a good course. I believe SCaRF needs an app that will attract different ages and groups of people.

Also, “Rate my Mole” is an app that sounds creepy. I cannot imagine many people that would want to publish their mole and rate it, even anonymously. It is not a powerful idea for fundraising or for raising awareness. Skin Cancer is a matter that should be treated in a warm way, both for prevention or cure. Scaring the audience would not be the best way to inform them.

Criteria for making a good selection:

>        Meet the requirements (Increase Fundraising or Raise Awareness)

>        Attract people of different ages and groups

>        App that will actually be useful