Personas & Scenarios

Personas & Scenarios

User Group Analysis

Persona 1

Name	Oliver Poppy
Male/Female	Male
Date of Birth	08/05/1988
Country	UK
Occupation	Teacher
User Group	Skin Cancer Patient

Oliver is a primary school teacher who has been diagnosed with Skin Cancer. This happened after he has visited a hospital to check on a dangerous mole that was gradually growing on his back. Oliver is good with technology and easily understands how a system works when he sees one, as his generation grew up around technology.

Scenario: Oliver has been treated for Skin Cancer by removing the mole he had and he feels like he wants to share his story with the rest of the world. Being a Skin Cancer victim, he wants to both advice people on what they should get informed about and about the different symptoms. What is more, Oliver wants to support other patients who are still fighting in their own situation. He wants to make people optimistic. He learned about this app from the hospital leaflet and he downloaded it. He would like to take a video of himself talking about his experience and then upload it on the app.

Persona 2

Name	Tapiwa Chinangwa
Male/Female	Male
Date of Birth	17/11/1975
Country	Zimbabwe
Occupation	Customer Service Assistant
User Group	Friend of a Patient

Tapiwa is a Zimbabwean refugee that moved with his family in UK when he was ­­12 years old. He has 3 friends that they are very close from the age of 14 and just learned that Tommy, one of them, was diagnosed with Skin Cancer. Tapiwa is not excellent with technology, but he is one of those people who can figure out things in a matter of a few minutes.

Scenario: Tapiwa Chinangwe is in a neighborhood park with his 3 friends when Tommy announces to all of them that he has Skin Cancer. He also talks to them about an app he found which gives support to friends and family by helping them think positive and be optimistic. Tommy is optimistic about his situation and does not seem scared. However, Tapiwa is a more sensitive person and he downloaded the app right away. He is trying to work around it and make himself feel better for what he just learned.

Persona 3

Name	Alexandra Kavla
Male/Female	Female
Date of Birth	23/12/1962
Country	Germany
Occupation	Journalist
User Group	Mother of Patient

Alexandra is a mother of four. She is a famous journalist for 25 years. This means that she has heard and seen a lot of difficult situations. She has a good relationship with her kids and husband. She is a more of a theoretical mind rather than practical and she is not very familiar with modern phones. She owns an old mobile phone; however she also owns a tablet where she can download apps. Her children are the ones who help her and give her advice on how and what she can do with her tablet. Alexandra is also experiencing a difficult situation the past few months. One of her daughters was diagnosed with Skin Cancer of a dangerous form.

Scenario: Alexandra is in her work office writing an article when her eldest son knocks on the door. He visited at her job so that he could inform her that the health test of his sister showed that she has Skin Cancer. She immediately panicked and felt scared for these news as she cares a lot about her children’s health.  Alexandra wanted to find out about the kind of Skin Cancer her daughter has and how can they cure it. She is uncertain about what to do first. She is searching on her tablet of any information about Skin Cancer with her son. Her son finds a Supportive App for family and friends of people with Skin Cancer and he downloads it. Then, Alexandra uses the app and helps herself calm down.

Persona 4

Name	Julian Smith
Male/Female	Female
Date of Birth	02/02/1986
Country	UK
Occupation	Nurse
User Group	Sister of Patient

Julian Smith is a girl that always smiles and sees things in a positive way. She loves making people’s lives better and seen people smile from the little she can do to help. This is why Julian became a nurse. She is a very clever person, but she is not very up-to-date with technology as it never interests her. Julian’s twin brother had a very suspicious mole on this arm and she advised him to go check it out. Unfortunately, it turns out the mole is cancerous. Julian and her brother Victor are very connected because they are twins and can easily affect each-others feelings in a positive or negative way.

Scenario: Julian is in the hospital when her brother, Victor, calls. He breaks in with the bad news about his cancerous mole. Julian is shocked, but does not panic. She is optimistic about the situation as she sees people getting cured from that very often in her working environment. Nevertheless, she does not lose time, but finds a doctor and talks to him about the problem. He then tells her that everything will be okay and advises her to search online for any support website so that she could talk to other people with the same problem and find out for herself that her brother, following the right steps can be fine.

Out of the process of creating these Personas I have learned that this app idea will be helpful to many people, but the hard part is how to promote it. SCaRF should co-operate with several hospitals so that the doctors and nurses from those places can inform people of this app. Also, SCaRF should print out some leaflets that will advertise this small Support Community App and put them in the receptions of hospitals.